Alignment Leads to Successful Companies
by Robert M. Weber, Managing Director at Next Stage Solutions, Inc. | firstname.lastname@example.org
In today’s highly competitive marketplace, organizations must remain agile, efficient, and responsive to the needs of their customers. It is critical that information be accurately and effectively communicated across the organization so that important issues/challenges facing the Company can be promptly addressed with the collective knowledge and expertise of Company resources.
There is an old proverb that says, “If you don’t know where you are going, any road will take you there”. A best practice roadmap is just that, a roadmap to help organizations identify their shortcomings and adopt the behaviors and attributes of successful Companies in order to achieve their desired goals.
Within these successful Companies, the key business elements (Sales, Operations, Finance, and Organization) are closely aligned by the Company’s core values, mission, and long ranges goals & objectives. As a result, shorter term objectives for each business element to support the longer term goals of the Company are clearly identified, while defining interdependencies and encouraging collaboration across the entire organization. When issues, threats, or opportunities present themselves, a concerted effort is quickly undertaken by appropriate members of the organization to review, evaluate, and recommend comprehensive solutions to management for immediate implementation.
Many struggling Companies today operate in “silos” seldom communicating about the important issues facing the Company. As a result, threats and challenges as well as opportunities to grow the business and increase the Company’s value go undetected. Upon further review, it is usually determined that an insightful piece of information was known to someone within a business element at the outset; however, nothing was communicated to others in the organization and no specific action was taken. As often stated, “silos are good for storage, but in business, they create risk and uncertainty that leads to failure”.
There is an ancient story about a blacksmith who did not replace a loose nail on the horseshoe of a courier’s mount. As a result of the loose nail, the mount threw the shoe during a long ride to deliver a critical message; as a result of the thrown shoe, the mount went lame; without his mount, the courier did not deliver a critical message to his General; without the message, the General made decisions that lost a major battle; the loss of the major battle lead to losing the War. As we have often seen in business, little things that go unattended can lead to major issues and missed opportunities for many organizations in today’s highly competitive market.
Developing a comprehensive plan, establishing goals and measurable objectives, and effectively communicating information across the organization can keep your organization on the path to success.